Effective as of November 22, 2022
Table of Contents
- Personal Information We Collect
- How We Use Your Personal Information
- How We Share your Personal Information
- Your Choices
- Other sites, mobile applications and services
- Security practices
- International data transfers
- California Consumer Privacy Act (“CCPA”) Disclosure
Personal Information We Collect
Information you provide to us. Personal information you provide to us through the Service or otherwise includes:
- Personal contact information, such as your first and last name, email and mailing addresses, and phone number.
- Content you choose to upload to the Service, such as numbers and text, images, audio, and video, along with the metadata associated with the files you upload.
- Profile information, such as your username and password that you may set to establish an online account with us, your photograph, interests, real estate investment experience or track record, and preferences.
- Registration information, such as information that may be related to a service, an account or an event you register for.
- Feedback or correspondence, such as information you provide when you contact us with questions, feedback, survey responses, or otherwise correspond with us online.
- Demographic Information, such as your city, state, country of residence, postal code, age, and citizenship status.
- Financial information, such as your stated income and cash liquidity positions, credit score range, economic standing, bankruptcy and foreclosure history, financial account numbers or payment card information.
- Geolocation information, such as when you authorize our application to access your location from your internet browser.
- Usage information, such as information about how you use the Service and interact with us, including information associated with any content you upload to our websites or otherwise submit to us, other users you have invited to use the Service, and information you provide when you use any interactive features of the Service.
- Marketing information, such as your preferences for receiving communications about our activities, events, and publications, and details about how you engage with our communications.
Information we obtain from other third parties. We may receive personal information about you from third-party sources. For example, a business partner may share your contact information with us if you have expressed interest in learning specifically about our products or services, or the types of products or services we offer. We may obtain your personal information from other third parties, such as marketing partners, publicly-available sources and data providers.
Cookies and Other Information Collected by Automated Means
We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and activity occurring on or through the Service, including but not limited, your computer or mobile device operating system type and version number, manufacturer and model, device identifier (such as the Google Advertising ID or Apple ID for Advertising), browser type, screen resolution, IP address, the website you visited before browsing to our website, general location information such as city, state or geographic area; information about your use of and actions on the Service, such as pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and length of access; and other personal information. Our service providers and business partners may collect this type of information over time and across third-party websites and mobile applications.
On our webpages, this information is collected using cookies, browser web storage (also known as locally stored objects, or “LSOs”), web beacons, and similar technologies, and our emails may also contain web beacons. In our mobile application, we may collect this information directly or through our use of third-party software development kits (“SDKs”). SDKs may enable third parties to collect information directly from our App.
A “cookie” is a text file that websites send to a visitor‘s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. Browser web storage, or LSOs, are used for similar purposes as cookies. Browser web storage enables the storage of a larger amount of data than cookies. A “web beacon,” also known as a pixel tag or clear GIF, is typically used to demonstrate that a webpage was accessed or that certain content was viewed, typically to measure the success of our marketing campaigns or engagement with our emails and to compile statistics about usage of our websites.
Web browsers may offer users of our websites or mobile apps the ability to disable receiving certain types of cookies; however, if cookies are disabled, some features or functionality of our websites may not function correctly. Please see the “Targeted online advertising” section for information about how to exercise choice regarding the use of browsing behavior for purposes of targeted advertising.
Users of the Service may have the opportunity to refer friends or other contacts to us. If you are an existing user, you may only submit a referral if you have permission to provide the referral’s contact information to us so that we may contact them.
How We Use Your Personal Information
To operate the Service. We use your personal information to:
- provide, operate and improve the Service
- provide information about our products and services
- establish and maintain your user profile on the Service
- communicate with you about the Service, including by sending you announcements, updates, security alerts, and support and administrative messages
- communicate with you about events or contests in which you participate
- understand your needs and interests, and personalize your experience with the Service and our communications
- provide support and maintenance for the Service
- to respond to your requests, questions and feedback
- To streamline your use of and / or application for Company’s other products, such as investment financing.
For research and development. We analyze use of the Service to analyze and improve the Service and to develop new products and services, including by studying user demographics and use of the Service.
To send you marketing and promotional communications. We may send you Company-related marketing communications as permitted by law. You will have the ability to opt-out of our marketing and promotional communications as described in the Opt out of marketing section below.
To comply with law. We use your personal information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
For compliance, fraud prevention, and safety. We may use your personal information and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to: (a) protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); (b) enforce the terms and conditions that govern the Service; and (c) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity.
With your consent. In some cases we may specifically ask for your consent to collect, use or share your personal information, such as for a specific case study, or when required by law.
Automated decision-making. We use automated decision-making tools to process your personal data, which may include the use of such techniques in connection with our acceptance of your application to use the Service and in connection with underwriting and risk management activities. We consider the use of such techniques fundamental to the Service and that the consequences for you of such techniques will amount to whether or not you can use the Service.
To create anonymous, aggregated or de-identified data. We may create anonymous, aggregated or de-identified data from your personal information and other individuals whose personal information we collect. We make personal information into anonymous, aggregated or de-identified data by removing information that makes the data personally identifiable to you. We may use this anonymous, aggregated or de-identified data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business.
How We Share Your Personal Information
Partners. We may sometimes share your personal information with partners or enable partners to collect information directly via our Service. For example, if you wish to procure services from a third-party affiliate relationship of ours, we may provide them with your information in order to assist in procuring your desired service.
Third-party platforms and social media networks. If you have enabled features or functionality that connect the Service to a third-party platform or social media network (such as by logging in to the Service using your account with the third-party, providing your API key or similar access token for the Service to a third-party, or otherwise linking your account with the Service to a third-party’s services), we may disclose the personal information that you authorized us to share. We do not control the third party’s use of your personal information.
Other Users of the Service and the Public. We may provide functionality that enables you to disclose personal information to other users of the Service or the public. For instance, you may be able to maintain a user profile with information about yourself that you can make available to other users or the public. You may also be able to submit content to the Service (such as comments, reviews, surveys, blogs, photos, and videos), and we will display your name, username, and a link to your user profile along with the content you submit. We do not control how other users or third parties use any personal information that you make available to such users or the public.
For compliance, fraud prevention and safety. We may share your personal information for the compliance, fraud prevention and safety purposes described above.
Business transfers. We may sell, transfer or otherwise share some or all of our business or assets, including your personal information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution.
In this section, we describe the rights and choices available to all users.
Access or Update Your Information. If you have registered for an account with us, you may review and update certain personal information in your account profile by logging into the account.
Opt out of marketing communications. You may opt out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email. You may continue to receive service-related and other non-marketing emails. If you receive marketing text messages from us, you may opt out of receiving further marketing text messages from us by replying STOP to our marketing message.
Targeted online advertising. Some of the business partners that collect information about users’ activities on or through the Service may be members of organizations or programs that provide choices to individuals regarding the use of their browsing behavior or mobile application usage for purposes of targeted advertising.
Users may opt out of receiving targeted advertising on websites through members of the Network Advertising Initiative by clicking here or the Digital Advertising Alliance by clicking here. Users of our mobile applications may opt out of receiving targeted advertising in mobile apps through participating members of the Digital Advertising Alliance by installing the AppChoices mobile app, available here, and selecting the user’s choices. Please note that we also may work with companies that offer their own opt-out mechanisms and may not participate in the opt-out mechanisms that we linked above.
In addition, your mobile device settings may provide functionality to limit our, or our partners’, ability to engage in ad tracking or targeted advertising using the Google Advertising ID or Apple ID for Advertising associated with your mobile device.
If you choose to opt-out of targeted advertisements, you will still see advertisements online but they may not be relevant to you. Even if you do choose to opt out, not all companies that serve online behavioral advertising are included in this list, so you may still receive some cookies and tailored advertisements from companies that are not listed.
Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
Choosing not to share your personal information. Where we are required by law to collect your personal information, or where we need your personal information in order to provide the Service to you, if you do not provide this information when requested (or you later ask to delete it), we may not be able to provide you with our services. We will tell you what information you must provide to receive the Service by designating it as required at the time of collection or through other appropriate means.
Other sites, mobile applications and services
The Service may contain links to other websites, mobile applications, and other online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or in mobile applications or online services that are not associated with us. We do not control third party websites, mobile applications or online services, and we are not responsible for their actions. Other websites, mobile applications and services follow different rules regarding the collection, use and sharing of your personal information. We encourage you to read the privacy policies of the other websites, mobile applications and online services you use.
The security of your personal information is important to us. We employ a number of organizational, technical and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.
International data transfers
We are headquartered in the United States and have service providers in other countries, and your personal information may be transferred to the United States or other locations outside of your state, province, or country where privacy laws may not be as protective as those in your state, province, or country.
As a general rule, children are not allowed to use the Service, and we do not collect personal information from them. We define “children” as anyone under 13 years old. If we learn that we have collected personal information of a child without the consent of the child’s parent or guardian, we will delete it. We encourage parents with concerns to contact us.
California Consumer Privacy Act (“CCPA”) Disclosure
Backflip provides technology solutions and “business purpose” loans to real estate investors seeking to revitalize homes so people can love where they live. Although we are not currently offering loans in California, we are a privacy-forward company. If you are a California resident and use our app or website, we respect your privacy rights under the CCPA, which include:
- The right to know the categories of personal information we’ve collected and the categories of sources from which we got the information (see Personal Information We Collect and the chart just below)
- The right to know the business purposes for sharing personal information (see How We Use Your Personal Information)
- The right to know the categories of third parties with whom we’ve shared personal information (see How We Share Your Personal Information)
- The right to access the specific pieces of personal information we’ve collected and the right to delete your information (see Your Choices)
- California residents also have the right to not be discriminated against if they choose to exercise their privacy rights.
Categories of Personal Information under the CCPA
|Category and sources of Information||How we use it||Types of individuals affected||How we share it|
|Identifiers We collect this information from our users, investors, business entities and partners. We also generate identifiers internally||To enable use of our our website and software applications, services, and products, to communicate with you, to understand how our users interact with our sites, and to improve our offerings||People who use our sites or mobile applications; create a user account; send us an inquiry about analyzing a property or obtaining a “business purpose” loan for a residential property; buying a product or service from us; obtain a service from us either individually or through a business entity||We only use identifiers for internal purposes to improve our products and services. We don’t share identifier information.|
|Personal information under California Civil Code section 1798.80 We collect this information from our users, investors, business entities and partners||To enable use of our website and software applications, services, and products, to communicate with you, to understand how our users interact with our sites and software applications, and to improve and customize our offerings for our customers||People who create a user account or participate in community events sponsored or offered by us; people who send us an inquiry about analyzing a property or obtaining a “business purpose” loan; people who buy a product or service from us either individually or through a business entity||We carefully vet and use service providers that have the security infrastructure necessary to secure sensitive information. We share data with these service providers, including ones to whom you instruct us to send this information|
|Protected classifications We collect this information from our users, investors, business entities and partners.||To understand how our users, investors, business entities and partners interact with our website and software applications, services, and products sites, to conduct research and analysis into housing and real estate investment trends and markets||People who create user accounts for our website and software applications; apply for or obtain a “business purpose” loan product from us either individually or through a business entity||We only use protected classifications to increase accessibility and inclusion in real estate investing, with the goal of providing a doorway for all communities to obtain financial freedom. We don’t share protected classifications with service providers|
|Commercial Information We collect this information from our users, investors, business entities and partners, and generate it internally during transactions with investors and business entities||To transact with you if you use our services or products, and to enable transactions you’ve requested||People who apply for or obtain a “business purpose” loan product from us either individually or through a business entity||We share this data with our service providers and with business partners, including those to whom you instruct us to send this information|
|Bio-metric information||We don’t collect or store this data||None||None|
|Electronic network activity information During the user application experience, we temporarily retain this information from our users, investors, business entities and partners.||To enable use of our website and software applications, services, and products, to communicate with you, to facilitate a better user experience on our sites and software applications, and to improve our offerings||People who use our website and software applications||We do not store this information for advertising or syndication purposes. To improve our website and software applications, we share this data with our service providers and with business partners, including those to whom you instruct us to send this information|
|Geolocation data During the user application experience, we temporarily retain this information from our users, investors, business entities and partners||To enable use of our sites, services, and products, to understand how our users interact with our sites, and to improve our offerings||People who use our sites or software applications and voluntarily allow us to collect their location data||We do not store this information for advertising or syndication purposes. To improve our website and software applications, we share this data with our service providers and with business partners, including those to whom you instruct us to send this information|
|Audio, electronic, visual, thermal, olfactory, or similar information We make use of the camera viewfinder on the user or investor’s device to facilitate the home search process||To facilitate the home search and identification process of residential real estate investment analysis||People who voluntarily enable the camera view finder feature||We do not store or share this information.|
|Professional or employment-related information We collect this information from our users, investors, business entities and partners||To provide services or products you’ve requested||People who create user accounts for our website and software applications; apply for or obtain a “business purpose” loan product from us either individually or through a business entity||We share this data with our service providers and with business partners, including those to whom you instruct us to send this information|
|Education information We collect this information from our users, investors, business entities and partners||To provide services or products you’ve requested||People who create user accounts for our website and software applications; apply for or obtain a “business purpose” loan product from us either individually or through a business entity||We share this data with our service providers and with business partners, including those to whom you instruct us to send this information|
|Inferences We generate these internally||To understand how our users interact with our sites, to develop and offer more relevant and useful services and products, and to improve the products and services we offer||We don’t share|
How to Contact Us
Please direct any questions or comments about this Policy or privacy practices to firstname.lastname@example.org.
See our previous Privacy Policies: